Functional Pet Food Market Size to Worth USD 7 Billion by 2035 | Towards FnB
According to Towards FnB, the global functional pet food market size is evaluated at USD 3.35 billion in 2026 and is projected to reach USD 7 billion by 2035, reflecting a robust CAGR of 8.54% from 2026 to 2035. This growth trajectory highlights the rapid expansion of health-focused pet nutrition as a premium segment within the broader pet food industry.
Ottawa, Jan. 07, 2026 (GLOBE NEWSWIRE) -- The global functional pet food market size stood at USD 3.08 billion in 2025 and is predicted to grow from USD 3.35 billion in 2026 to reach around USD 7 billion by 2035, according to a report published by Towards FnB, a sister firm of Precedence Research.
Market growth is further supported by rising global pet ownership, deepening pet humanization trends, and growing awareness of preventive pet healthcare, particularly for digestive health, joint mobility, immunity, and weight management. Pet owners are increasingly prioritizing nutritional quality, clinical efficacy, and long-term wellness outcomes, accelerating demand for functional pet food across both retail and veterinary channels.

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Key Highlights of the Functional Pet Food Market
- By region, North America dominated the functional pet food market, accounting for approximately 40% market share in 2025, while Asia Pacific is projected to be the fastest-growing region during the forecast period. Europe is also expected to register notable growth.
- By pet type, the dogs segment held a dominant share of around 60% in 2025, whereas the cats segment is projected to grow at a strong CAGR between 2026 and 2035.
- By product, the functional dry pet food segment led the market with nearly 45% share in 2025, while veterinary therapeutic functional diets are expected to witness robust CAGR-driven growth from 2026 to 2035.
- By ingredient, probiotics and prebiotics accounted for approximately 34% of the market share in 2025, whereas the functional proteins and amino acids segment is anticipated to grow at a notable CAGR during the forecast period.
- By health condition focus, the general wellness and preventive nutrition segment dominated with about 38% share in 2025, while the joint disorders and arthritis management segment is projected to expand at a strong CAGR between 2026 and 2035.
“Functional pet food is rapidly transitioning from a niche premium offering to a mainstream nutrition solution,” said Vidyesh Swar, Principal Consultant at Towards FnB. “Pet owners are no longer focused solely on feeding, they are actively investing in preventive health, longevity, and quality of life. This shift is fundamentally changing how pet food is formulated, marketed, and distributed globally.”
Why the Functional Pet Food Market Matters
The rapid growth of functional pet food has strategic implications across the pet nutrition value chain, impacting:
- Pet food manufacturers investing in clinical formulations and premium positioning
- Veterinary channels influencing dietary recommendations
- Ingredient suppliers developing probiotics, omega blends, and bioactive compounds
- Investors and private equity firms targeting high-margin, health-driven pet categories
Higher Demand for Target Functional Pet Food Options is helpful to Fuel Industry’s Growth
The functional pet food market is observed to grow due to the increasing trend of pet nutrition, pet humanization, and higher demand for functional pet foods to target certain pet issues. Higher demand for target pet food options that help to enhance immunity, aid bone and joint health, improve digestion, and enhance gut microbiome also helps to fuel the market’s growth. Such food options provide enhanced nutrition beyond basic nutrition. Hence, it ensures the maintenance of a pet’s coat, gut microbiome, and immunity and keeps a pet protected from chronic diseases and infections, further fueling the market’s growth.
Technological Advancements Are Helpful for the Market’s Growth
Technological advancements help to enhance sustainability during the manufacturing of functional pet food, further fueling the growth of the market. Such advancements help in the form of waste reduction and automation, 3D printing, personalization with the help of AI, and analyzing a pet’s lifestyle for better customization of required products to enhance a pet’s health, further fueling the market’s growth. Technological advancements such as air-drying, freeze-drying, and high-pressure processing help to enhance the shelf life of food and maintain its nutrient quotient, further propelling the growth of the market.
Impact of AI on the Functional Pet Food Market
Artificial intelligence (AI) is influencing the functional pet food market by improving nutritional targeting, formulation accuracy, and product reliability across health-focused pet diets. In product development, AI systems analyze veterinary nutrition guidelines, clinical feeding studies, and pet health datasets to design formulations that address specific conditions such as joint support, digestive health, weight management, skin and coat health, renal support, and immune function. These models evaluate how functional ingredients such as omega-3 fatty acids, probiotics, prebiotics, glucosamine, antioxidants, and fiber sources interact with proteins and fats in canine and feline diets. This allows manufacturers to build condition-specific recipes with more predictable outcomes.
AI-driven formulation tools also assess ingredient digestibility and palatability using data from feeding trials and smart feeder inputs. This is particularly important for functional diets, where compliance depends on consistent consumption. Models help optimize kibble structure, moisture content, and coating systems so that therapeutic benefits do not come at the expense of taste or texture.
In manufacturing, AI-supported process control systems monitor extrusion parameters, nutrient degradation risk, and coating accuracy in real time. Machine learning models adjust temperature, pressure, and drying profiles to preserve sensitive functional ingredients such as probiotics or heat-labile vitamins. Computer vision systems inspect kibble size, shape, and coating uniformity, supporting batch consistency and safety.
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Recent Developments of the Functional Pet Food Market
- In December 2025, Ancestral Natural Pet Food announced the launch of its first products: Ancestral Bites. The dog treats are made from functional ingredients promoting healthy digestion, mental well-being, vitality, and overall health.
- In March 2025, Global Pet Expo 2025 exhibited a host of pet food and nutrition players, including functional treats and shelf-stable offerings.
New Trends of the Functional Pet Food Market
- Higher demand for options such as functional, organic, and clean-label food, along with higher demand for sustainable and natural ingredients, helps to fuel the growth of the market.
- Higher focus on sustainability, with the help of actions such as optimizing production, reducing wastage, using responsible sourcing, and sustainable packaging, helps to fuel the growth of the market.
- The market also observes growth due to growing startup ecosystems in the functional pet food market, with technological advancements.
Functional Pet Food Market Dynamics
What Are the Growth Drivers of the Functional Pet Food Market?
Rising pet ownership, pet humanization, and a higher focus on the health and wellness of pets are some of the major factors for the growth of the market. Higher demand for focused pet nutrition and supplements helpful to target specific pet health issues is one of the major factors for the growth of the market. Certain pet supplements are helpful to enhance gut health, bone health, joint health, immunity, and general wellness, also helping to fuel the market’s growth. Functional pet food also helps to keep the pets protected from chronic diseases and various other chronic health issues, further fueling the market’s growth.
Consumer Perception Affecting the Growth of the Market
One of the biggest hurdles in the growth of the functional pet food market is consumer perception regarding functional pet foods. Functional pet foods consist of various nutrients and essential vitamins essential for a pet’s health. Their manufacturing process involves the use of advanced machinery and high-quality raw materials, enhancing the price of the final product. Hence, price-conscious consumers aren’t able to buy such products, hampering the growth of the market. Competition from cheap and dry pet food options, which may lead to nutrition gaps, also hampers the market’s growth.
Availability of Targeted Nutritional Pet Food Options Helps to Fuel the Market’s Growth
Availability of pet food options targeted to treat certain pet health problems is one of the major factors for the growth of the market. Pet food options helpful to manage gut microbiome, manage gut issues, and maintain smooth digestion are highly demanded by pet owners. Such food options are helpful to enhance a pet’s gut health, further fueling the growth of the market. Nutraceutical and supplement options that aid a pet’s immunity, bone health, joint health, and coat quality are also highly demanded for overall wellness, further fueling the market’s growth.
Product Survey of the Functional Pet Food Market
| Product Category | Description or Function | Key Functional Ingredients or Actives | Target Pet Segment or Health Need | Representative Brands or Product Types |
| Digestive Health Pet Food | Diets formulated to support gut health, stool quality, and nutrient absorption. | Prebiotics, probiotics, postbiotics, beet pulp, inulin | Dogs and cats with sensitive digestion | Hill’s Science Diet Perfect Digestion, Royal Canin Digestive Care |
| Skin and Coat Health Pet Food | Functional foods improving coat shine and skin barrier function. | Omega-3 and omega-6 fatty acids, fish oil, zinc, biotin | Dogs and cats with dry skin or shedding | Purina Pro Plan Skin and Coat, Blue Buffalo Skin and Coat |
| Joint and Mobility Support Pet Food | Diets designed to maintain joint flexibility and mobility. | Glucosamine, chondroitin, MSM, collagen peptides | Senior pets, large breed dogs | Hill’s Mobility, Royal Canin Joint Care |
| Weight Management Pet Food | Calorie-controlled diets promoting healthy weight loss or maintenance. | High fiber blends, L-carnitine, low fat protein sources | Overweight dogs and cats | Hill’s Metabolic, Purina Pro Plan Weight Management |
| Immune Health Functional Pet Food | Foods formulated to support immune response and resilience. | Antioxidants, vitamins C and E, yeast beta-glucans | Puppies, senior pets, stressed pets | Blue Buffalo Life Protection Immune Support |
| Dental Health Pet Food | Functional kibbles designed to reduce plaque and tartar buildup. | Mechanical kibble structure, polyphosphates | Oral health maintenance | Hill’s Oral Care, Royal Canin Dental |
| Urinary Tract Health Pet Food | Diets formulated to manage urinary pH and mineral balance. | Controlled magnesium, DL-methionine, cranberry extract | Cats and dogs prone to urinary issues | Royal Canin Urinary Care, Hill’s Urinary Health |
| Hypoallergenic and Limited Ingredient Diets | Foods using simplified formulations to reduce allergen exposure. | Single animal protein, hydrolyzed proteins | Pets with food sensitivities | Royal Canin Hypoallergenic, Zignature Limited Ingredient |
| Functional Senior Pet Food | Age-specific diets supporting cognitive, joint, and digestive health. | DHA, antioxidants, joint actives, fiber | Aging dogs and cats | Purina Pro Plan Bright Mind, Hill’s Senior Vitality |
| Functional Puppy and Kitten Food | Diets supporting growth, immunity, and brain development. | DHA, colostrum components, calcium, phosphorus | Puppies and kittens | Royal Canin Puppy, Purina Pro Plan Puppy |
| Functional Raw and Fresh Pet Food | Minimally processed diets offering functional benefits through fresh ingredients. | Raw proteins, functional vegetables, bone broth | Premium and holistic pet owners | Primal Pet Foods Functional Blends, JustFoodForDogs |
| Functional Grain-Free Pet Food | Grain-free diets addressing specific health needs. | Peas, lentils, sweet potato, omega oils | Grain-sensitive pets | Blue Buffalo Wilderness Functional Lines |
| Functional Veterinary Prescription Diets | Clinically formulated foods for disease management under veterinary supervision. | Tailored nutrient profiles | Renal, GI, metabolic, allergy conditions | Hill’s Prescription Diet, Royal Canin Veterinary |
| Functional Pet Treats and Toppers | Supplemental functional foods enhancing daily diets. | Probiotics, collagen, omega oils, botanicals | Treat-based health supplementation | Zesty Paws Functional Treats, Native Pet |
| Functional Plant-Forward Pet Foods | Diets incorporating plant proteins with functional positioning. | Pea protein, lentils, amino acid balancing | Sustainability-focused consumers | V-Dog Functional Lines, Halo Plant Based |
| Functional Frozen and Gently Cooked Pet Foods | Frozen or lightly cooked diets offering targeted health benefits. | Fresh meats, functional fibers, omega oils | Premium and D2C pet food buyers | Nom Nom, Ollie Functional Recipes |
| Functional Breed-Specific Pet Food | Foods tailored to breed size and physiological needs. | Customized nutrient ratios | Small, medium, large breed dogs | Royal Canin Breed Health Nutrition |
| Functional Stress and Calming Pet Food | Diets designed to support behavioral calmness. | L-theanine, tryptophan, chamomile | Anxious or stress-prone pets | Royal Canin Calm, Hill’s Calm Diet |
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Functional Pet Food Market Regional Analysis
Why is North America Dominating the Functional Pet Food Market?
North America led the functional pet food market in 2025, due to rising pet ownership and the pet humanization aspect in the region. Higher demand for nutritional pet food options, targeted pet food, and clean-label options also helps to fuel the market’s growth. Easy availability of different types of functional pet food as per the pet’s requirement on various platforms also helps to fuel the market’s growth in the region. The US has made a major contribution to the growth of the market due to higher demand for natural, clean-label, and nutritious functional pet food options. Premiumization and the growing trend of pet health and wellness also propel the market’s growth.

Asia Pacific Is Observed to Be the Fastest-Growing Region in the Foreseeable Period
Asia Pacific is observed to be the fastest-growing region in the forecast period, mainly due to factors such as rising disposable income, rising demand for premiumization, and rising demand for nutraceuticals and targeted functional pet food options. Higher demand for pet essential nutrients, such as omega-3 and digestive health essentials, also helps to fuel functional pet food market growth in the foreseeable period. Countries like India and China have made a major contribution to the growth of the market due to factors such as rising pet ownership, pet humanization, and higher demand for premium and nutritional pet food options.

Europe Is Observed to Have a Notable Growth in the Foreseen Period
Europe is observed to have a notable growth in the foreseen period due to higher demand for nutritious pet food options enriched with omega-3, vitamins, minerals, and other essentials. Higher demand for target food options that aid bone health, joint health, immunity, and gut health also helps to fuel the market’s growth. Germany has made a major contribution to the growth of the market due to higher demand for premium, clean-label, and target-based food options to maintain a pet’s nutritional profile.
Trade Analysis for the Functional Pet Food Market
What Is Actually Traded (Product Forms and HS Proxies)
- Finished functional pet foods in retail packaging are commonly declared under HS 2309 as prepared animal feeding.
- Veterinary and therapeutic diets formulated for specific conditions are typically also classified under HS 2309 with product descriptions.
- Functional treats and supplements incorporated into feeding regimes, cleared under HS 2309 or HS 2106 depending on composition and national practice.
- Bulk functional premixes and base formulations are supplied to contract packers, usually declared under HS 2309.
Top Exporters (Supply Hubs)
- United States: Major exporter of functional and veterinary pet foods, supported by advanced formulation expertise, large-scale manufacturing, and strong brand portfolios.
- European Union: Key exporter of functional pet foods, with Germany, France, and the Netherlands supplying premium diets across intra-EU and global markets.
- Canada: Exporter of functional pet foods and specialized diets, leveraging integrated meat supply chains and veterinary-grade manufacturing standards.
- Thailand: Significant exporter of value-added wet pet foods, increasingly incorporating functional claims for global brand owners.
Top Importers (Demand Centres)
- United States: Largest importer of specialized functional and veterinary diets to complement domestic production and support private-label offerings.
- European Union: Strong intra-EU trade and imports driven by premiumization and high veterinary engagement in pet nutrition.
- China: Rapidly growing importer of functional pet foods driven by urban pet ownership, premium retail channels, and cross-border e-commerce.
- Japan and South Korea: Importers of functional and life-stage pet foods with a strong emphasis on digestive and senior-pet health.
Typical Trade Flows and Logistics Patterns
- Finished functional pet foods move primarily from North America, Europe, and Thailand to Asia Pacific, the Middle East, and Latin America via containerized sea freight.
- Wet functional diets are shipped in cans or pouches, while dry functional foods move in moisture-controlled bags.
- Repacking and private-label hubs import finished or semi-finished products for regional branding and distribution.
- Shelf-stable products dominate trade, reducing cold-chain dependence, but humidity and temperature control are important for nutrient stability.
Trade Drivers and Structural Factors
- Pet humanization: Owners increasingly seek foods addressing specific health outcomes similar to human nutrition.
- Veterinary recommendation: Professional endorsement drives demand for digestive, renal, and joint-support diets.
- Aging pet populations: Higher prevalence of chronic conditions increases uptake of functional formulations.
- Ingredient innovation: Inclusion of probiotics, omega fatty acids, fiber blends, and novel proteins influences sourcing patterns.
-
E-commerce growth: Cross-border online sales accelerate imports of premium functional pet foods.
Regulatory, Quality and Market-Access Considerations
- Functional pet foods must comply with animal-feed regulations, including ingredient approval and contaminant limits.
- Claims related to health support are regulated and must avoid medicinal positioning unless authorized.
- Importing markets require product registration, label approval, and, in some cases, feeding trial data.
- Documentation typically includes certificates of analysis, ingredient specifications, batch traceability, and shelf-life validation.
Government Initiatives and Public-Policy Influences
- Animal-feed safety frameworks and inspection regimes underpin cross-border trade in functional pet foods.
(Source: https://www.fao.org/animal-production-and-health) - Trade facilitation agreements support export growth from major manufacturing hubs such as Thailand and the EU.
- Biosecurity and import controls influence market access for animal-protein-based formulations.
Functional Pet Food Market Report Scope
| Report Attribute | Key Statistics |
| Base Year | 2025 |
| Forecast Period | 2026 to 2035 |
| Growth Rate from 2026 to 2035 | CAGR of 8.54% |
| Market Size in 2026 | USD 3.35 Billion |
| Market Size in 2027 | USD 3.63 Billion |
| Market Size in 2030 | USD 4.64 Billion |
| Market Size by 2035 | USD 7 Billion |
| Dominated Region | North America |
| Fastest Growing Region | Asia Pacific |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
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Functional Pet Food Market Segmental Analysis
Pet Analysis
The dog segment led the functional pet food market in 2025 due to growing pet ownership, the rising trend of pet humanization, and the rising demand for dogs as pets, which are some of the major factors for the growth of the market. Higher demand for clean-label, functional, and nutritious pet food options to maintain the health profile of dogs is another major factor for the growth of the market. Higher demand for different types of pet food options, depending upon the age, weight, activity level, and breed, also helps to fuel the growth of the market.
The cat segment is observed to grow in the expected timeframe due to rising cat ownership in the urban areas. Cats are small, easy to manage, and require less space compared to dogs, and hence are highly preferred by flat owners to opt for as a pet. Hence, such options help to fuel the growth of the market. Higher demand for functional, organic, and nutritious cat food to maintain their nutritional profile and keep them at bay from different diseases and infections also helps to fuel the market’s growth in the foreseeable period. They also consume nutritional food from birds, small reptiles, fresh rodents, and other prey animals, further fueling the segment’s growth.
Product Analysis
The functional dry pet food segment led the functional pet food market in 2025, due to various factors such as convenience to store, manage, and ease of use. The market also observes growth due to its multiple health benefits, such as easy absorption into the body, portion control, and providing an adequate amount of food as per the pet’s requirement, further fueling the growth of the market. The market also observes growth due to factors such as cost-effectiveness, easy management, and the high nutritional profile of the functional dry pet food.
The veterinary therapeutic functional diets segment is expected to grow in the foreseen period due to factors such as higher demand for nutritional pet food, increasing pet ownership, and rising demand for dogs and cats as pet options. These are some of the major factors for the growth of the market in the foreseen period. Increasing awareness regarding pet nutrition to keep the pets safe from various chronic diseases, avoiding obesity, and a higher demand for personalized and customized nutrition options for pets are helpful for the growth of the market.
Ingredient Analysis
The probiotics and prebiotics segment dominated the functional pet food market in 2025, due to higher demand for options that help to enhance gut health and manage various issues. Gut-friendly options and pet food help to ease digestion, protect a pet’s digestive system from various digestive problems, and also help to keep the pet protected from various health problems. Good bacteria found in probiotics and prebiotics help to manage health problems and keep one protected from various other chronic infections as well.
The functional proteins and amino acids segment is expected to grow in the foreseen period, as it is essential for building blocks for enhancing skin, hair, health, immunity, hormones, and muscles, further fueling the growth of the market. Higher demand for targeted nutrition providing anti-inflammatory and gut-supportive properties further fuels the growth of the market. A healthy gut helps to avoid various health issues; hence, maintaining gut health is essential. Hence, such factors altogether help to fuel the growth of the market.
Health Condition Analysis
The general wellness segment dominated the functional pet food market in 2025 due to a higher focus on the proactive segment compared to the reactive segment. General wellness also focuses on supplements and nutritious options helpful to maintain a pet’s immunity, bone health, digestive system, and overall health as well. General wellness also focuses on managing health issues such as diabetes and obesity, enhancing mobility and joint health, and improving gut microbiome, further fueling the growth of the market.
The joint disorders and arthritis management segment is expected to grow in the foreseen period due to growing pet ownership, pet humanization, and higher demand for pet food and other products with high nutritional qualities. Higher demand for pet nutraceuticals and supplements aiding digestive health, bone and joint health, and avoiding obesity also helps to fuel the market’s growth. Higher demand for nutraceuticals and supplements for aging pets is also one of the major factors for the growth of the market.
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Top Companies in the Functional Pet Food Market
- Hartz Mountain Corporation
- Hills Pet Nutrition
- Lupus Alimentos
- Total Alimentos SA
- Blue Buffalo Pet Products
- Diamond Pet Foods
- J.M. Smucker Company
- WellPet LLC
Segments Covered in the Report
By Pet Type
- Dogs
- Cats
- Others (small mammals, specialty pets)
By Product Type
- Functional Dry Pet Food
- Functional Wet Pet Food
- Semi-Moist / Treat-Based Functional Food
- Veterinary Therapeutic Functional Diets
By Ingredient Type
- Probiotics & Prebiotics
- Omega-3 & Omega-6 Fatty Acids
- Glucosamine & Chondroitin
- Vitamins & Antioxidants
- Botanicals & Herbal Extracts
- Functional Proteins & Amino Acids
By Health Condition Focus
- General Wellness / Preventive Nutrition
- Obesity & Weight Control
- Gastrointestinal Disorders
- Joint Disorders & Arthritis
- Skin Allergies & Sensitivities
- Renal & Urinary Health
By Region
North America
- U.S.
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Thailand
Europe
- Germany
- UK
- France
- Italy
- Spain
- Sweden
- Denmark
- Norway
Latin America
- Brazil
- Mexico
- Argentina
Middle East and Africa (MEA)
- South Africa
- UAE
- Saudi Arabia
- Kuwait
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